Livia RD Viana - Portfolio
Hello!
Welcome to my portfolio!
Meu nome é Lívia Viana, sou UX Writer e Content Designer. Aqui você vai encontrar informações sobre minha trajetória profissional, estudos e alguns dos meus principais projetos em UX Writing e Campanhas Criativas, Social Media e Web Design.
Fora do trabalho, sou protetora animal fundadora da @Resgatiticos, pratico Yoga há 10 anos e sou faixa verde em Krav Maga. Também tenho livros publicados!
Vamos lá?
My career:
I am a professional 100% focused on content, whether it be UX Writing, Microcopy, SEO or content design... My main mission is to adapt the message in any medium to offer the best experience for users and audiences of all types.
I've always been passionate about technology, geek culture and games. I started my career as a writer in the entertainment industry and gradually became interested in the technology area.
In 2021, I landed my first position as a UX Writer at Jussi, serving the e-commerce of Kitchenaid, one of Whirlpool Corporation's brands, allocated to the Conversion Squad. From 2022 to 2024, I worked at Digital Code, an agency of the Dentsu International Group, serving the brands Jeep, Citröen, RAM, Peugeot and Fiat (Stellantis Brasil).
Today, I work at Mercado Livre as a UX Writer with B2B, in the squad responsible for the application used by the platform's sellers.
As a freelancer, I also work as a social media and scriptwriter specializing in content production.
Academic Background:
2022-2023
Product Management
Digital
Uncomplicate - Digital University
2022-2023
Script for Cinema, TV
and Games
EBAC - British School of Creative Arts and Technology
2019-2020
Specialization in Digital Influence:
Content and Digital Strategy
PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
2015-2018
Comunicação Social -
Ênfase em Jornalismo
UNESP - State University of São Paulo
Writing, proofreading and translation.
Content analysis and SEO.
Tone and Voice Manual and Controlled Vocabulary.
User research and conducting interviews.
Main skills:
Complementary Training:
Alura
- UX Writing: User-focused content;
- Agility Fundamentals: your first steps towards agile transformation;
- Design Thinking: Enabling solutions;
SMARKIO Brazil
- UX Writer (UXW) - Dialogue Design (Chatbots)
Linkedin Learning
- Fundamentals of Creativity: The Process of Creating Ideas
- Emotional Design: How to Awaken Sensations and Feelings in People
- Scrum Fundamentals
PUCRS
- Certification in leadership, learning ability and resilience (Malala, Karnal and Flávio)
- Fundamentals of Product Management
- Challenges of Contemporary Leadership
- Techniques and Tools for Project and Product Management
Descomplica
- Contemporary Chaos - Current consumption patterns;
FAAP
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Professional experience
“Never underestimate the power of a woman determined to make a difference in the business world.”
Gal Macedo
Content Director
Fluxo E-sports
- B2B performance, in the Mercado Livre seller application [Seller Tools];
- Application of good UX Writing practices;
- Use of tone and voice and premises of the Mercado Livre Tone & Voice manual;
- Participation from Discovery to final delivery (end-to-end);
- Application of storytelling methods;
- Production of copies for push, SMS, e-mail marketing and other informative content;
- Application of accessibility and inclusion criteria;
- Development and improvements of FAQs;
Metrology: Agile
Programs and Systems: Slack, Figma, Babel, Mario +
UX Writer SSr
Mercado Livre
- B2B performance, in the Mercado Livre seller application [Seller Tools];
- Application of good UX Writing practices;
- Use of tone and voice and premises of the Mercado Livre Tone & Voice manual;
- Participation from Discovery to final delivery (end-to-end);
- Application of storytelling methods;
- Production of copies for push, SMS, e-mail marketing and other informative content;
- Application of accessibility and inclusion criteria;
- Development and improvements of FAQs;
Metrology: Agile
Programs and Systems: Slack, Figma, Babel, Mario +
UX Writer PL
Dentsu Creative - Digital Code
– Working at the Dentsu Group’s Digital Code Agency.
– Understand the user journey and triggers to deliver the right content;
– Develop and conduct user research;
– Actively participate in the UX discovery and exploration phase;
– Design and create texts for interfaces based on research, testing and data analysis;
– Ensure that the tone of the brand and product are present in the content;
Metrology: Agile
Programs and Systems: Slack, Figma, AEM, Proxy and Notion
Clients: Jeep, Fiat, Citröen, Ram, Peugeot, Mopar and Flua!
Main Projects:
- UX Writer responsible for the launch of the FIAT Pulse Abarth vehicle (more than 350 vehicles sold in the first 3 days);
- UX Writer responsible for the launch of the FIAT Fastback (sold more than six thousand units in just two weeks after its launch);
- UX Writer responsible for restructuring the Header and Footer of the website + SEO of the RAM Brasil portal;
- UX Writer responsible for restructuring the Electrical Menu of the Peugeot Brazil portal.
- UX Writer responsible for the SEO of the Jeep Brasil portal.
Skills: Search Engine Optimization (SEO) UX Writing User Experience (UX) User Experience Research
UX Writer JR
Jussi - KitchenAid - Whirpool Corporation
- Acting in the purchasing journey, customer service and product description.
- Development of StoryFrame for page prototyping;
- Work together with PDs to improve the UI of the pages;
- Implementation of Storyframe in the squid Design process.
- Monitor user research;
- Align brand voice with product;
- Assist in building personas and defining the hierarchy of information;
- Construction of narratives, definition of product storytelling and texts that guide the user through screen flows;
- Improve user experience in written content;
- Adapt international content for Brazil;
Client: Whirlpool @ Kitchenaid (Conversion Squad)
Software: Figma, Notion and Jira
Methodology: Agile
Success stories:
- 400% increase in the number of product manuals downloaded by customers. Link to the final product;
- Study of KitchenAid Buyer Personas vocabulary;
- Creation of Tone and Voice Manual for KitchenAid Brazil;
- Study of KitchenAid customer vocabulary based on product reviews;
- Participation in the creation of a user testers base to validate new features, the KitchenAid Lovers;
- Implementation of Storyframe in the design process.- UX writing for e-commerce, customer service and product content;
- Development of StoryFrame for page prototyping;
Skills: Search Engine Optimization (SEO) UX Writing User Experience (UX) User Experience Research
Communications Manager
ABC Agency - BMS Group
- Linkedin Management of GrupoBMS: ABCM Agency, Clan Produtora and Liga NFA;
- Management of institutional content;
- Content strategy with influencers;
- Development of communication strategies;
- Internal communication;
- PR, Press Office of the BMS Group and Influencers:
- Coordination of News Letter for clients and partners;
Results:
- Organic growth of ABCM's Linkedin by 62.8% more Marketing professionals, 94% more Senior professionals in the first 3 months.
- 1800% increase in NFA League PR in one year;
- Creation of the NFA website
- Creation of a weekly Newsletter for employees with 80% reading rate
- Creation of the weekly Newsletter for associated teams with 75% reading rate
Skills: Content management · Creative strategy · Social media marketing · Internal communication · Digital communication strategy · Corporate social media
